Les femmes et l'entrepreneuriat depuis chez soiTémoignage du Royaume-Uni Piers Thompson Institut de l'Université du pays de Galles, Cardiff, R.-U. Dylan Jones-Evans Université du pays de Galles, R.-U. Caleb Kwong Université d'Essex, R.-U. Pour la femme, le fait de posséder et de gérer sa propre entreprise à partir de chez soi peut lui offrir la possibilité d'assumer ses devoirs familiaux et de pouvoir travailler, bien que potentiellement aux dépens du rendement et de l'essor de l'entreprise. S'appuyant sur des informations émanant de l'enquête GEM (Global Entrepreneurship Monitor — Moniteur de l'entrepreneuriat mondial), cette note de recherche analyse les caractéristiques des femmes travaillant à leur compte à partir de chez elles. Les résultats, auxquels est parvenue cette étude, indiquent qu'une grande proportion de femmes disposant de ressources entrepreneuriales modestes a davantage tendance à diriger leurs activités de chez elles, suggérant que cette décision a un caractère circonstanciel. L'étude indique en outre que ce type d'activités est probablement géré sur une base à temps partiel, — facteur qui contribue davantage à la marginalisation de ces femmes.


As merchants switch their sales to e-commerce, online marketplaces for handmade goods, like Etsy and ArtFire, make it extremely easy for artisans who can produce a steady supply of quality handmade products, such as crocheted blankets or unique painted glassware. If you have a unique craft, this is a good way to earn income while you're at home, doing what you love.
Entrepreneurship research is progressing towards the construction of indexes that integrate the information of the three predominant approaches: the entrepreneurial activity output; the population's entrepreneurial behavior, values and aspirations; and the context in which entrepreneurship takes place. In this study we compare the Global Competitiveness Index data, one of the objective sources of ... [Show full abstract]View full-text
One of the easiest ways to make a few bucks online is affiliate marketing. An affiliate is essentially someone who receives a commission for selling products for other companies, whether it’s on their own site or through another channel like eBay. The best part is that you don’t have to develop any products yourself, just sell other people’s products.

One way to stand out from the competition with a drop shipping business is to private label your products. This simply means you put your own label/brand on the products that the manufacturer is creating. That way you're not selling the same product brand and just competing on price; rather you can use your own brand and face less competition. Think about when you're looking at medicine at the pharmacy; the brand names sell for higher prices and people think they are different from the generic brands even though the ingredients are exactly the same.
... For example, only five academic papers explicitly investigate HBB owner motivations (see Walker, 2003; Jurik, 1998; 2004; Mason et al., 2011; Loscocco and Smith-Hunter, 2004) with three further contributions from practitioner papers (see Enterprise Nation, 2009; Dwelly et al., 2005; British Telecommunications, 2008). This may be because when considering motivations, the HBB has been likened to self-employment and small business, with Thompson et al. (2009) reporting for their all-female sample of business owner-operators that motivations are similar irrespective of business location. ...
Why We Wrote this Guide? Online marketing moves at the speed of light. To keep up, you need a strong foundation with the judgment to think critically, act independently, and be relentlessly creative. That’s why we wrote this guide — to empower you with the mental building blocks to stay ahead in an aggressive industry.There are plenty of guides to marketing. From textbooks to online video tutorials, you can really take your pick. But, we felt that there was something missing — a guide that really starts at the beginning to equip already-intelligent professionals with a healthy balance of strategic and tactical advice. The Beginner’s Guide to Online Marketing closes that gap.
Content Marketing: Writing articles or blog posts related to your business and submitting them to be published on other websites is another great way to reach your target market for free. Although mass distribution of a single article across the web doesn't have the same SEO benefits it once had, submitting exclusive articles to a specific site can still reap many rewards including SEO, boosting your credibility, and reaching a market that might not otherwise know about you. Because writing can be time-consuming, you may want to consider how you can repurpose what you write into other forms of content or with new angles for other audiences.
One of the easiest ways to make a few bucks online is affiliate marketing. An affiliate is essentially someone who receives a commission for selling products for other companies, whether it’s on their own site or through another channel like eBay. The best part is that you don’t have to develop any products yourself, just sell other people’s products.

Can’t design, write, or code websites? No problem. Don’t let that stop you from earning money on the Internet. If you have some extra time a couple of hours a week, you can perform numerous research tasks on behalf of other people or companies who can’t spend the time to do it themselves. Many organizations and various businesses hire people to research certain subjects or to help them with online investigations everyday. You could be one of them.
Owning and maintaining an online business gives entrepreneurs the freedom to make money remotely from anywhere in the world. The idea is enticing, and more possible than ever, but many entrepreneurs struggle with how to get started. The most important step in starting a profitable online business is finding a business idea that matches your skills and strengths.
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Having a blog may seem like an outdated business strategy, since nearly everybody already has one, but the competition should not deter you from starting this online business journey. If you love writing or have important information to share, blogging may be a profitable business for you. Starting a blog as a business is very simple with website builders like Weebly and WordPress, but the key to success is consistency and quality. To gain a steady following, you must continually write and produce high-quality content that provides value to your readers. Content that educates, informs or entertains your readers gives them a reason to follow you.
... The majority of home-based businesses in the UK and Australia are full-time businesses (Enterprise Nation, 2014;Mason et al., 2011;Walker, 2003), but home-based businesses are more likely to operate on a part-time basis than other businesses. Women that operate their business out of their home do so more often on a part-time basis than men ( Mason and Reuschke, 2015;Thompson et al., 2009). ...
I overheard my wife talking to a homeschool mom that raises and sells a certain type of dog (a registered breed of some kind) ranging from $1,000 to $1,800. I also know a couple teens that started a bread business where they sell the product at the local famer’s market and local stores. The product(s) have been so successful, most of the family has been involved in it.
I’ve found that fear often stops aspiring consultants from starting a consulting business–or any business–and on my blog, I talk about how to overcome those fears. I also talk about practical, concrete things you can do to start and run a successful consulting business, along with tools, tips, tricks, and techniques for automating your business and keeping costs to a minimum. The info I give is applicable to most other types of businesses as well.
... Complementing Hypotheses 2a and 2b, we posit that societal institutional collectivism will be more negatively associated with the probability that individuals engage in self-employment on a full-time rather than a part-time basis. Part-time self-employment allows comparatively more time to be spent upon other activities, such as caring for the home and family (Burke et al., 2008;Thompson et al., 2009). This resonates with societal expectations to act according with the collec- tive's interest ( Bullough et al., 2017). ...
The prospect of working from home has gained credibility over the years. Home offices can now compete with small commercial businesses and save on rent in the process. It may also be possible to tax deduct some of your home expenses while running a home based business.[2] Faxes, high speed internet connections, dedicated home telephone lines, and cell phones help to make a home-based business a reality. Earlier home businesses had been where families lived on the second floor of their house while converting the first floor into a store, where upon close of business they would secure the first floor and retire to the upper floors. This type of home business is still done in some rural areas. Many home businesses are started off in a much smaller capacity whilst the owner is still employed elsewhere, and then expanded once they are proven to be profitable.
Your Brand Persona and Target Audience. When you eventually start creating content, you have to know who you’re talking to and tailor your brand voice to appeal to them uniquely. If you aren’t targeting the right audience (those people who will lean in to hear what you’re saying), you won’t find success. And, if you can’t find a way to stand out, you’ll blend into the hordes of other brands competing for attention in your industry.

For women, owning and managing a home-based business can provide the flexibility to meet family responsibilities and undertake employment, although potentially at the cost of business performance and growth. Using data from the Global Entrepreneurship Monitor survey for the UK, this research note explores the characteristics of those self-employed women who operate their businesses from home. Results indicate that a greater proportion of women with poor levels of entrepreneurial resources are more likely to operate home-based businesses, suggesting this decision is shaped by circumstance.The research also finds that such home-based businesses are more likely to operate part time, thus contributing further to their marginality.
Good ideas, I like numbers 2, 3, and 6 personally. I think in addition to persistence and determination, creating a successful home-based business also takes courage. It can be a scary proposition to quit your day job to go it alone. I always admire people who make this move, and I think that in general they are all the more happy for it. There is not doubt, though, that you have to go for it 100% in order to make it happen!
... Most prolific are studies based in the UK. These studies cover a range of research themes., including the effects of technology diffusion (Daniel et al., 2014;Ruiz and Walling, 2005); urban or rural con- text (Dwelly et al., 2005;Newbery and Bosworth, 2010;Reuschke and Mason, 2015); housing stock (Reuschke, 2016) and gender (Ekinsmyth, 2013;Thompson et al., 2009). Whatever the focus however, HBBs are largely treated as homogenous entities in empirical studies. ...
Internet marketing, or online marketing, refers to advertising and marketing efforts that use the Web and email to drive direct sales via electronic commerce, in addition to sales leads from websites or emails. Internet marketing and online advertising efforts are typically used in conjunction with traditional types of advertising such as radio, television, newspapers and magazines.

... The first group believes that women go for HBBs because they have no other alternatives. Therefore, as the house is used as a business location, the growth of their business has been limited; their activity is thoroughly made marginal, because less time is used for the business; its survival is even under question ( Thompson et al., 2009), but Breen and Karanasios (2010) believe that managerial qualifications and access to capital and marketing skills make women-owned HBBs grow. Of course, there are significant gender differences at work in HBBs ( Holmes et al., 1997). ...
How Much of this Guide Should You Read? This guide is designed for you to read cover-to-cover. Each new guide builds upon the previous one. A core idea that we want to reinforce is that marketing should be evaluated holistically. What you need to do is this in terms of growth frameworks and systems as opposed to campaigns. Reading this guide from start to finish will help you connect the many moving parts of marketing to your big-picture goal, which is ROI.

Social Media Marketing: In an increasingly connected world where consumers expect the companies they do business with to engage with them, social media is an ideal way to interact with prospects and customers. The key to social media marketing success is focusing on the platforms where you're most likely to find your target market, whether it's Instagram, Twitter, LinkedIn, Facebook, or Pinterest. To make sure you're not wasting time with your social media efforts, develop a strategy and content plan, and research tools that will help make the posting easier, such as Hootsuite or Buffer.
Many people buy and sell domain names to earn money online since it takes very little time or investment. You can purchase a domain at its registration price or even much cheaper and then resell it for a profit. But, it always pays to do your homework first on websites like Afternic.com, Sedo.co.uk, or other domain auction websites in order to get a good idea of what’s popular in terms of domain names. An ideal way to find really good names is to check out terminated lists that offer many expired names and have made their way back into the pool for people to buy. A good site for this is expireddomains.net where you can put in your desired keyword that you want in your domain name and a long list of domain options will appear.

If you are a creative, digital professional who thrives on forming the layout, visual theme, font set and color palette of a website, freelance web design may be a good path for you. If you have little to no experience in this field, you can learn the basics of web design and master the tools you'll need for success, like Adobe XD, Chrome DevTools and text editor software.
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