... 'Lifestyle' HBB can be either 'growth-rejecting' or 'growth-enthusiastic' but Lewis (2008) argues that actually they should be seen as engaging in a 'freestyle' modus operandi as lifestyle is not something accommodated by the businesses but is rather a conditioning factor in the business operations. It appears from the research that HBB set up by women are more likely to be financially marginal as they are more likely to be operated parttime , and be started because of circumstances rather than their entrepreneurial skill sets (Thompson, Jones-Evans, & Kwong, 2009). Nevertheless HBB are a popular choice for women with family obligations as even with less financial success, role conflict between work and family tends to be lessened (Loscocco & SmithHunter, 2004). ...
... To encourage full-time self-employment, which may be particularly relevant for stimulating economic growth (Sautet, 2013;Williams and McGuire, 2010), policy- makers should consider facilitating societal practices related to future orientation and discouraging societal practices related to uncertainty avoidance and institutional collectivism. However, these activities may be neither necessary nor appropriate to also stimulate self-employment activity on a part-time basis, which can be particularly suited to increasing welfare for specific groups of indi- viduals, such as homemakers ( Strohmeyer et al., 2006;Weber and Schaper, 2004) and home-based entrepreneurs ( Thompson et al., 2009;Vorley and Rodgers, 2012). Societal institutional collectivism and uncertainty avoidance are negatively associated with entrepreneurial activity; performance orientation practices are positively associated with entrepreneurial activity. ...

... In fact, some employees who work most of their time from home are paid low wages although there are also high earners among this group of workers (Felstead et al., 2002). For the self-employed, there is good evidence of the low earnings of homeworking women compared to self-employed women for whom most of the activity is performed outside of their homes, while no penalty of homeworking on earnings among self-employed men could be found (Simon and McDonald Way, 2015; see also Thompson et al., 2009). ...


Great ideas! I’ve been thinking about starting a home-based business for years but I just never stopped long enough to actually start and I didn’t know what kind of business to pursue. Now I’m ready to get started and you gave me some really good ideas. I really appreciate the links to more information on how to get started in several of these business opportunities. I will definitely look into them.

How much of your marketing strategy should be done online and which internet marketing elements you use depends on the nature of your business, your budget, your time, and your goals. Many small business owners do it all themselves in the beginning, but as their businesses grow, they begin to pay for services or outsource work to a virtual assistant that can help them with online marketing.


If you have a great deal of business experience and knowledge, why not create a business that helps aspiring entrepreneurs find success? As a business consultant, you can use your skills to help new business owners get off to a good start and help experienced entrepreneurs keep up with demand. Your chances of success may be greater if you focus your strategy on a niche aspect of business consulting. You can start this process by following this 18-step checklist for becoming a small business consultant.
One way to stand out from the competition with a drop shipping business is to private label your products. This simply means you put your own label/brand on the products that the manufacturer is creating. That way you're not selling the same product brand and just competing on price; rather you can use your own brand and face less competition. Think about when you're looking at medicine at the pharmacy; the brand names sell for higher prices and people think they are different from the generic brands even though the ingredients are exactly the same.
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