Your Brand Persona and Target Audience. When you eventually start creating content, you have to know who you’re talking to and tailor your brand voice to appeal to them uniquely. If you aren’t targeting the right audience (those people who will lean in to hear what you’re saying), you won’t find success. And, if you can’t find a way to stand out, you’ll blend into the hordes of other brands competing for attention in your industry.
A GEM (Global Entrepreneurship Monitor) a GERA (Global Entrepreneurship Research Association) konzorcium kutatási projektje. A projekt résztvevői a bostoni székhelyű Babson College, a London Business School és az egyes országok kutatási csoportjai, amelyek száma az alapítás óta folyamatosan nőtt. A konzorcium 1997-ben jött létre abból a célból, hogy a kutatásban résztvevő országok lakónak ... [Show full abstract]View full-text

The internet changes so fast that one year online equals about five years in the real world. But the principles of how to start and grow a successful online business haven't changed at all. If you're just starting a small business online, stick to this sequence. If you've been online awhile, do a quick review and see if there's a step you're neglecting, or never got around to doing in the first place. You can't go wrong with the basics.
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