... In addition, although gender has been the primary focus of a significant proportion of HBB research (e.g. Loscocco and Smith-Hunter, 2004; Walker et al., 2008; Thompson et al., 2009), it was not the focus of this research; thus, equal numbers of male and female participants were included, facilitated by the purposive intensity sample approach. Urban/rural classifications were based on Scottish Government guidelines where urban is a settlement of 10,000 or more (The Scottish Government, 2013). ...

You’ve launched an amazing product or service. Now what? Now, you need to get the word out. When done well, good PR can be much more effective and less expensive than advertising. Regardless of whether you want to hire a fancy agency or awesome consultant, make sure that you know what you’re doing and what types of ROI to expect. Relationships are the heart and soul of PR. This guide will teach you how to ignore the noise and focus on substantive, measurable results. Get Started
Focus - It's easy in this fast paced, constant info-in-your-face world to get distracted. This is especially true for business start-ups that often get side-tracked by the shiny object syndrome (i.e. products and services that promise fast results), or bogged down in unimportant busy work. Successful entrepreneurs are focused on what will bring results.

Why We Wrote this Guide? Online marketing moves at the speed of light. To keep up, you need a strong foundation with the judgment to think critically, act independently, and be relentlessly creative. That’s why we wrote this guide — to empower you with the mental building blocks to stay ahead in an aggressive industry.There are plenty of guides to marketing. From textbooks to online video tutorials, you can really take your pick. But, we felt that there was something missing — a guide that really starts at the beginning to equip already-intelligent professionals with a healthy balance of strategic and tactical advice. The Beginner’s Guide to Online Marketing closes that gap.

... Meanwhile, researchers have reached different results on the growth of women's HBBs. Some studies have found these kinds of businesses weak and with very limited motivation and potential for growth (Loscocco and Smith-Hunter, 2004; Thompson et al., 2009). Yet, most studies conducted on women's HBBs have proved that they are completely serious and are growing across all sectors (Breen, 2010; Breen and Karanasios, 2010; Wynarczyk and Graham, 2013;Clark and Douglas, 2014;Modarresi et al., 2016b). ...
Your customers, prospects, and partners are the lifeblood of of your business. You need to build your marketing strategy around them. Step 1 of marketing is understanding what your customers want, which can be challenging when you’re dealing with such a diverse audience. This guide will walk you through (1) the process of building personal connections at scale and (2) crafting customer value propositions that funnel back to ROI for your company. Get Started
Having a blog may seem like an outdated business strategy, since nearly everybody already has one, but the competition should not deter you from starting this online business journey. If you love writing or have important information to share, blogging may be a profitable business for you. Starting a blog as a business is very simple with website builders like Weebly and WordPress, but the key to success is consistency and quality. To gain a steady following, you must continually write and produce high-quality content that provides value to your readers. Content that educates, informs or entertains your readers gives them a reason to follow you.
... To encourage full-time self-employment, which may be particularly relevant for stimulating economic growth (Sautet, 2013;Williams and McGuire, 2010), policy- makers should consider facilitating societal practices related to future orientation and discouraging societal practices related to uncertainty avoidance and institutional collectivism. However, these activities may be neither necessary nor appropriate to also stimulate self-employment activity on a part-time basis, which can be particularly suited to increasing welfare for specific groups of indi- viduals, such as homemakers ( Strohmeyer et al., 2006;Weber and Schaper, 2004) and home-based entrepreneurs ( Thompson et al., 2009;Vorley and Rodgers, 2012). Societal institutional collectivism and uncertainty avoidance are negatively associated with entrepreneurial activity; performance orientation practices are positively associated with entrepreneurial activity. ...

Instead, you’ll be following a proven strategy for maximizing views of multiple videos on a regular basis. You’ll be creating useful content—something engaging that people want to watch. And it works in many, many different niches. It could be a how-to video or a talking-head video on a topic of interest for people in your niche—the sky is the limit.

This is a man who on our first envelope job bought us our furnace gas heater by paying us upfront half the money he would have topay when the job was done. He was so concerned we had no heat he paid us before we even started writing out the envelopes…I felt so bad to see when I called him 2 months ago someone answered it but was not him or his family. I fear he lost his home:( If he hasn’t we would still be in the back of his mind for envelope work knowing we are his people to get the job done.
... Complementing Hypotheses 2a and 2b, we posit that societal institutional collectivism will be more negatively associated with the probability that individuals engage in self-employment on a full-time rather than a part-time basis. Part-time self-employment allows comparatively more time to be spent upon other activities, such as caring for the home and family (Burke et al., 2008;Thompson et al., 2009). This resonates with societal expectations to act according with the collec- tive's interest ( Bullough et al., 2017). ...
Email Marketing: Email can be an effective way to maintain a connection between your business and its customers. You can purchase email addresses of customers and prospective customers, but the best results usually come from emails collected on your website. You can entice people to give you their emails through a quality free offer, such as a downloadable resource, called a lead magnet. Once you have their email, you can send a newsletter, special offers, and other information your target market would be interested in—as long as you follow laws and regulations around email marketing.
Mobile applications are more popular than ever, with people willing to pay good money for ways to manage their lives from their smartphones. If you have a great new idea for an app and know how to code, you can run with it and create your app yourself. You can also become an app developer for businesses that need to create specific apps. Both options will require you to know the basic elements of software design and at least two common programming languages, such as SQL, JavaScript, PHP, Python, Ruby on Rails or iOS.  
... Home-based business are also said to have lower growth ambitions than other firms and are likely to have few or no employees (Thompson et al. 2009; Newbery & Bosworth 2010). There is much assertion throughout the limited literature that motivations for starting home-based bsuinesses are based on the flexibility they afford in terms of work-life balance (Baines & Gelder 2003; Thompson et al. 2009), including balancing work and domestic commitments, often cited as particularly suited to working mothers (Loscocco & Smith-Hunter 2004; Ekinsmyth 2011). Alternatively, Soldressen et al. (1998) and Newbery and Bosworth (2010) argue that low barriers to entry in terms of costs and resources are key motivators for home-based business. ...
Can’t design, write, or code websites? No problem. Don’t let that stop you from earning money on the Internet. If you have some extra time a couple of hours a week, you can perform numerous research tasks on behalf of other people or companies who can’t spend the time to do it themselves. Many organizations and various businesses hire people to research certain subjects or to help them with online investigations everyday. You could be one of them.
Best of all, unlike a brick-and-mortar business, you don’t need a lot of startup capital. In fact, you can get many internet businesses up and running with no money at all because so many free services facilitate the possibility. For example, you can set up a website or blog for free using WordPress. Or you can leverage a third-party site like Amazon or eBay to sell goods with no inventory costs. You use their selling platform in exchange for giving them a cut of your sales.
×