Internet marketing, or online marketing, refers to advertising and marketing efforts that use the Web and email to drive direct sales via electronic commerce, in addition to sales leads from websites or emails. Internet marketing and online advertising efforts are typically used in conjunction with traditional types of advertising such as radio, television, newspapers and magazines.
Website:  Websites are a great way to establish your brand identity. They can use text, images, audio, and video elements to convey the company's message, as well as inform existing and potential customers of the features and benefits of the company's products or services. The website may or may not include the ability to capture leads from potential customers or directly sell a product or service online. 
... 'Lifestyle' HBB can be either 'growth-rejecting' or 'growth-enthusiastic' but Lewis (2008) argues that actually they should be seen as engaging in a 'freestyle' modus operandi as lifestyle is not something accommodated by the businesses but is rather a conditioning factor in the business operations. It appears from the research that HBB set up by women are more likely to be financially marginal as they are more likely to be operated parttime , and be started because of circumstances rather than their entrepreneurial skill sets (Thompson, Jones-Evans, & Kwong, 2009). Nevertheless HBB are a popular choice for women with family obligations as even with less financial success, role conflict between work and family tends to be lessened (Loscocco & SmithHunter, 2004). ...
... In addition, although gender has been the primary focus of a significant proportion of HBB research (e.g. Loscocco and Smith-Hunter, 2004; Walker et al., 2008; Thompson et al., 2009), it was not the focus of this research; thus, equal numbers of male and female participants were included, facilitated by the purposive intensity sample approach. Urban/rural classifications were based on Scottish Government guidelines where urban is a settlement of 10,000 or more (The Scottish Government, 2013). ...
... To encourage full-time self-employment, which may be particularly relevant for stimulating economic growth (Sautet, 2013;Williams and McGuire, 2010), policy- makers should consider facilitating societal practices related to future orientation and discouraging societal practices related to uncertainty avoidance and institutional collectivism. However, these activities may be neither necessary nor appropriate to also stimulate self-employment activity on a part-time basis, which can be particularly suited to increasing welfare for specific groups of indi- viduals, such as homemakers ( Strohmeyer et al., 2006;Weber and Schaper, 2004) and home-based entrepreneurs ( Thompson et al., 2009;Vorley and Rodgers, 2012). Societal institutional collectivism and uncertainty avoidance are negatively associated with entrepreneurial activity; performance orientation practices are positively associated with entrepreneurial activity. ...

Website:  Websites are a great way to establish your brand identity. They can use text, images, audio, and video elements to convey the company's message, as well as inform existing and potential customers of the features and benefits of the company's products or services. The website may or may not include the ability to capture leads from potential customers or directly sell a product or service online. 
Mobile applications are more popular than ever, with people willing to pay good money for ways to manage their lives from their smartphones. If you have a great new idea for an app and know how to code, you can run with it and create your app yourself. You can also become an app developer for businesses that need to create specific apps. Both options will require you to know the basic elements of software design and at least two common programming languages, such as SQL, JavaScript, PHP, Python, Ruby on Rails or iOS.  
Tutors are in high demand whether it’s online or offline. Therefore, if you’ve got a brain and like helping others use theirs, become an e-teacher to earn an extra income in your spare time. The only thing you require is to be proficient in your area of expertise and be willing to give up a few hours each week to help someone else. Sites like Tutor.com and TutorVista are places you can sign up with and build a good reputation over time as a coach. If you’re really good, you can conduct lectures, seminars, or webinars that are transmitted online. University and college students are always willing to pay money to gain access into highly-respected online webinars.
Pay-per-click advertising is the easiest way to get traffic to a brand-new site. It has two advantages over waiting for the traffic to come to you organically. First, PPC ads show up on the search pages immediately, and second, PPC ads allow you to test different keywords, as well as headlines, prices and selling approaches. Not only do you get immediate traffic, but you can also use PPC ads to discover your best, highest-converting keywords. Then you can distribute the keywords throughout your site in your copy and code, which will help your rankings in the organic search results.
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