... The literature comes to very different conclusions with respect to the 'success' and growth ambitions of women HBB entrepreneurs. Some conclude that these businesses operate at the margins and struggle to survive (Thompson et al. 2009), while others found that home-based women owners were highly educated and made large sales (Loscocco and Smith-Hunter 2004). Home-based businesses are often regarded as 'lifestyle' businesses through which the owner translates a 'hobby' into a business idea (Newbery and Bosworth 2010). ...

If you love leaving customer reviews on sites like Amazon, it may be beneficial to look into affiliate marketing as a source of income. Word-of-mouth advertising is still a huge lead generator for many companies, and a lot of businesses are willing to share a portion of their profits with persuasive individuals who will promote their products to the public.
Website:  Websites are a great way to establish your brand identity. They can use text, images, audio, and video elements to convey the company's message, as well as inform existing and potential customers of the features and benefits of the company's products or services. The website may or may not include the ability to capture leads from potential customers or directly sell a product or service online. 
Your customers, prospects, and partners are the lifeblood of of your business. You need to build your marketing strategy around them. Step 1 of marketing is understanding what your customers want, which can be challenging when you’re dealing with such a diverse audience. This guide will walk you through (1) the process of building personal connections at scale and (2) crafting customer value propositions that funnel back to ROI for your company. Get Started
You know this one already. You include links to products you are promoting as an affiliate and every time somebody buys the product, you get a commission. With a blog, you can integrate advertising with content to make it even more likely you’ll get the sale. For example, you could do a product review—which is useful content—and then include a link to buy the product under an affiliate link.
If you love leaving customer reviews on sites like Amazon, it may be beneficial to look into affiliate marketing as a source of income. Word-of-mouth advertising is still a huge lead generator for many companies, and a lot of businesses are willing to share a portion of their profits with persuasive individuals who will promote their products to the public.
And don’t forget social media as a home-based business. Many churches, other non profit charities, and business owners NEED to advertise via social media. You can either be hired to do theirs or become a consultant who trains their staff. Many churches don’t know the Internet laws like an avid social media user does. They’ll need someone to teach them how to use social media and protect their organization while doing it. Ask me how I know. 😉 My husband and I have worked with some organizations who refused to listen and they ended up with some scandals. Take a gander at what happened to Pastor Alios Bell’s ministry reputation when someone who knows social media happened upon her indiscretion at Applebee’s. Google it. It went viral.
... 'Lifestyle' HBB can be either 'growth-rejecting' or 'growth-enthusiastic' but Lewis (2008) argues that actually they should be seen as engaging in a 'freestyle' modus operandi as lifestyle is not something accommodated by the businesses but is rather a conditioning factor in the business operations. It appears from the research that HBB set up by women are more likely to be financially marginal as they are more likely to be operated parttime , and be started because of circumstances rather than their entrepreneurial skill sets (Thompson, Jones-Evans, & Kwong, 2009). Nevertheless HBB are a popular choice for women with family obligations as even with less financial success, role conflict between work and family tends to be lessened (Loscocco & SmithHunter, 2004). ...
If you have the expertise or a passion or interest for a subject, you're ready to start making money with a blog. With a service like Blogger (www.blogger.com), you can start up your blog totally free. You can also create your own site and secure your own hosting for a low price, which is generally the route I recommend, as many free blogging sites have restrictions on what you can say or do, including making money or advertising.
Pay-per-click advertising is the easiest way to get traffic to a brand-new site. It has two advantages over waiting for the traffic to come to you organically. First, PPC ads show up on the search pages immediately, and second, PPC ads allow you to test different keywords, as well as headlines, prices and selling approaches. Not only do you get immediate traffic, but you can also use PPC ads to discover your best, highest-converting keywords. Then you can distribute the keywords throughout your site in your copy and code, which will help your rankings in the organic search results.
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