There are two ways of optimizing a page or a website. One is an Organic SEO and other Local SEO. Organic SEO is related to the optimization of the content of the page or a website, whereas local SEO is more concerned with the geographical location. Organic SEO may or may not have a geographical location.
Local SEO optimizes the site to show your business in search engines where the purpose of the searcher is to find local information or local service. Whether you are a plumber, carpenter or you have any other business, the only customers that matter for your business are the people who search within your place of running a business. So, because of that, you need to focus SEO locally.
Some Examples of Local SEO Queries are as below:
- Best places to visit in New York
- Hotels in Las Vegas
- Parking spots near me
Ranking Your Local Business:
Before you see your business in local searches, you need to do a lot of work on your website in order to get the best possible results, especially if you want to rank your business in local pack list. Sacramento SEO offers the following points.
1. Register for Google Business:
- Go to Google.com/business and create your business account. • Fill your profile, business details along with address and all the relevant information.
- Upload eye-catching pictures of your business, these will be shown in local list pack in search results.
- Also, select relevant category and write thorough description with your keywords.
Here is a video guide to setting up Google My Business.
2. NAP ( Name, Address and Phone Number):
You must ensure that you have mentioned your NAP on all pages of your website. You must also make sure that you have used the same exact details or format on other websites too.
You must use Schema.org markup so that Google will understand properly you NAP details. It will help Google to identify which part of your website is your name, which part is address and which part is your business phone number.
3. Your Local Presence:
You can build your local presence by using Citation. Citation is the mention of your business details in listing format. It is not necessary to be a link but just a mention of your business details. Make sure that your business name is spelled correctly everywhere on the web.
You can also use the paid local citation services to list your business in directories.
Getting reviews to your business is the important aspect for ranking in search results. Most of the consumers trust online reviews and take it as personal recommendations. Not only Google reviews, but also it is worth to pay attention on getting reviews on Yelp and other directories.
The above strategies will give you knowledge on Local SEO Basics, though there are other advanced techniques to get your business in local pack listing.