Local SEO

Local SEO Basics

Local SEO Basics

There are two ways of optimizing a page or a website. One is an Organic SEO and other Local SEO. Organic SEO is related to the optimization of the content of the page or a website, whereas local SEO is more concerned with the geographical location. Organic SEO may or may not have a geographical location.

Local SEO optimizes the site to show your business in search engines where the purpose of the searcher is to find local information or local service. Whether you are a plumber, carpenter or you have any other business, the only customers that matter for your business are the people who search within your place of running a business. So, because of that, you need to focus SEO locally.

Some Examples of Local SEO Queries are as below:

  1. Best places to visit in New York
  2. Hotels in Las Vegas
  3. Parking spots near me

Ranking Your Local Business:
Before you see your business in local searches, you need to do a lot of work on your website in order to get the best possible results, especially if you want to rank your business in local pack list. Sacramento SEO offers the following points.

1. Register for Google Business:

  • Go to Google.com/business and create your business account. • Fill your profile, business details along with address and all the relevant information.
  • Upload eye-catching pictures of your business, these will be shown in local list pack in search results.
  • Also, select relevant category and write thorough description with your keywords.

Here is a video guide to setting up Google My Business.

2. NAP ( Name, Address and Phone Number):

You must ensure that you have mentioned your NAP on all pages of your website. You must also make sure that you have used the same exact details or format on other websites too.
You must use Schema.org markup so that Google will understand properly you NAP details. It will help Google to identify which part of your website is your name, which part is address and which part is your business phone number.

3. Your Local Presence:

You can build your local presence by using Citation. Citation is the mention of your business details in listing format. It is not necessary to be a link but just a mention of your business details. Make sure that your business name is spelled correctly everywhere on the web.
You can also use the paid local citation services to list your business in directories.

Some of the services are:
White Spark
Bright Local
Moz Local

4. Reviews:

Getting reviews to your business is the important aspect for ranking in search results. Most of the consumers trust online reviews and take it as personal recommendations. Not only Google reviews, but also it is worth to pay attention on getting reviews on Yelp and other directories.
Conclusion:

The above strategies will give you knowledge on Local SEO Basics, though there are other advanced techniques to get your business in local pack listing.

Local SEO

Optimizing Your Google My Business Page

Optimizing Your Google My Business Page

With over 1.2 billion unique users using one or more of Google’s services every month, it is highly unlikely you wouldn’t want to link your business with it. While most of us already know how vital it is for businesses to rank well in Google searches, be clearly visible on Google maps and maintain an updated profile on Google+, very few understand how important it is to have a well optimized Google My Business page to increase their visibility online. Before going any further, I am sure there are many who might not have even ever heard of it, so putting everything aside, let’s answer that first!

WHAT IS GOOGLE MY BUSINESS OR GMB?

Google My Business is simply a platform that enables small business owners to enhance their visibility online, specifically within Google’s services like searches, maps, social media etc. It is free and its proper optimization enables you to rank higher in local searches particular to your products or services.

HOW TO OPTIMIZE YOUR GOOGLE MY BUSINESS PAGE FOR BEST RESULTS?

Before going into detail about how to optimize a Google My Business page, there probably is no need to mention that you MUST have your business on Google Plus first. Make sure it is in the right category, verified and up to date with correct information. Getting that aside and assuming you have already done that, what comes next is the real game changer.  Sacramento SEO Agency provides the following List of what you should be concentrating on the most for best local visibility:

1) MAKE SURE YOUR BUSINESS NAME, PHONE NUMBER, ADDRESS AND WORKING HOURS ARE CORRECT:

While it may sound too mainstream and simple, we like to warn people to pay more attention in this area, especially the ones who forget to make the changes online once they make certain changes to their businesses. Even the tiniest of mistakes might leave a customer ending at the wrong place, at the wrong time or contacting a wrong person, sometimes even igniting them to leave negative reviews. We don’t want that!

2) CHOOSE THE RIGHT CATEGORY FOR YOUR BUSINESS:

It is no secret that when something is more organized, it is easier to work with it. The same can be said when it comes organizing your business profile according to the right category. The faster the users know that your business offers exactly what they want, the easier they will find you.

3) HAVE ALL YOUR LOCATIONS ADDED:

Most businesses have more than just a single branch of their store and we want all of them to function equally well, don’t we? Google My Business allows owners to add locations as cards, a list or on a map. Make sure to get them all right.

4) ADD PICTURES OF YOUR BUSINESS:

Pictures make a huge difference in building a trust between your customers and your company. A photo of how your store or office looks from the outside already makes it easier for people to find you. In addition, pictures of all the facilities inside also create a good impression in the eyes of the customers. And off course, not to forget who the boss is – add a picture of yourself too!

5) ADD A VIRTUAL TOUR OF YOUR BUSINESS:

For those of you already familiar with Google street view, you wouldn’t argue that something similar for you business would be a great idea. A 360-degree photograph or as popularly known “business view” can be made individually or by hiring a photographer approved by Google.

6) KNOW HOW TO DEAL WITH DUPLICATE LISTINGS:

A variety of negative issues can arise when a business has more than one online listing for a single physical address. Google relates your listings to the chosen categories and the sets of keywords that describe your business. The more accurate the information, the less you should be affected by any duplicates.

7) ASK FOR REVIEWS AND RESPOND TO THEM TIMELY:

There is nothing better in business than people spreading the word about it. Engage with your customers as much as possible and request them to leave a review about what they feel about what they were offered. Say thank you to the positive reviews and pay special attention to the negative ones.

8) KEEP YOUR PROFILE UP TO DATE AND FILL IN EVERYTHING:

No matter how unnecessary it may seem, fill in each and every detail on your Google My Business profile. Be as thorough as possible and always keep it up to date!